Gianetto

Gianetto, a local Italian pizzeria known for its cozy ambiance and live music nights, has been working with Sarah Faith Creates to scale its presence through creative-led Meta ads. By combining strong hook-driven scripts with lifestyle-focused video formats, Gianetto achieved a ₱11.52 cost per message and high engagement across campaigns, leading to a steady increase in qualified inquiries for event bookings and dine-ins.

Gianetto needed to drive more qualified inquiries across multiple branches, particularly for dine-ins, live music nights, and private events — all without relying on discounts or promo-heavy ads. Despite strong brand equity, their existing creatives lacked structure and weren’t consistently converting viewers into leads.

We crafted a series of hook-driven, lifestyle-focused ad creatives that highlighted what made Gianetto memorable — from cozy interiors and shareable dishes to live music and pet-friendly spaces. Each script was designed to reflect real customer behavior, making the brand feel personal and experience-led. By leaning into visual storytelling and optimizing for hook and hold rates, we were able to lower cost per message to ₱11.52 while increasing the volume and quality of event-related inquiries.